You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
<api>
  <query-continue>
    <alllinks galcontinue="Optimizing_Windows_Media_Services" />
  </query-continue>
  <query>
    <pages>
      <page pageid="7" ns="0" title="Changing SQL Server Backup Directory for Local SQL Servers" />
      <page pageid="8" ns="0" title="Checking Server Performance with Windows Media Load Simulator" />
      <page pageid="9" ns="0" title="Configure Wowza Streaming Server" />
      <page pageid="10" ns="0" title="Configuring Windows Media Services and IIS on a dual NIC Server" />
      <page pageid="14" ns="0" title="Fixing Slow Application Startups" />
      <page pageid="15" ns="0" title="Hinting Quicktime and MPEG-4 videos for streaming" />
      <page pageid="23" ns="0" title="How to configure Active Directory Diagnostic Event Logging" />
      <page pageid="74" ns="0" title="Install JDK" />
      <page pageid="73" ns="0" title="Install Wowza" />
      <page pageid="80" ns="0" title="Integration Strategies" />
    </pages>
  </query>
</api>